New key visual


“The future of building” has been the key creative idea for BAU’s motifs for several years now. For the key visual, we take a plant and enhance it with elements from bionics and organic architecture—and transform it into a striking eye-catcher. For BAU 2017 the elements from the plant world are the alder, which was announced in the last issue, and a lemon tree. Even though you can find lemons in every supermarket, they have maintained their exotic character to this day. But they are more than just aromatic fruit that we like to eat. As a lemon tree in a winter garden or a garnish in a bowl of fruit, it also serves a decorative function. That links it to BAU’s interior design themes.

Because the plant has buds, blossoms and ripe lemons the entire year, it has room for a wide variety of materials. Textile constructions become pliable foundations for the buds. Solar technology is superimposed over the petals of the tropical fruit lemon. Its delicate buds become filigree glass shells. And high-tech facades and amorphous shapes sheath the fruits. As always, there are plenty of details to discover— both in the key visual and at BAU 2017, where these innovative materials and technologies can be seen in real life.

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